Founded in Florence in 1860 as a workshop, shop and school of watch-making for many decades Panerai supplied the Italian Navy specialist diving corps with precision instruments. Originally created to be used deep underwater, Panerai watches are known for their unparalleled legibility and luminosity in the dark. In 1997 the brand was acquired by the Richemont Group and launched on the international market. Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture, combining Italian design flair and history with Swiss horological expertise.
Explore the CollectionsThe luminor reinterprets classic proportions in a contemporary manner, preserving all the characteristics which over the years have made this watch an icon of luxury sports watchmaking.
Explore the CollectionSolid and strong, with unrivaled visibility even at great depths and a uniquely distinctive appearance: Submersible watches are professional divers watches presenting innovative technical solutions.
Explore the CollectionLuminor Due originates from a redesign of Panerai historic elements, realized to emphasize the versatility of a watch which is a synthesis of the sporting spirit and the ability to were it for more elegant occasions.
Explore the CollectionThe Radiomir is the first watch designed by Panerai as a prototype in 1936 at the request of the Royal Italian Navy, which wanted to be supplied with a "special luminous watch for divers".
Explore the CollectionPanerai has been pioneering military-inspired timepieces with avant-garde movements. Panerai's combination of bold Italian designs and Swiss horological expertise, coupled with a zeal for nautical exploration, has propelled the brand to manufacture sustainable materials spanning from eco-titanium and bulk metallic glass alloy. Furthermore, Panerai's timepieces remained distinguished for their unparalleled legibility and luminosity for deep underwater diving, sturdy signature crown guards, and cushion-shaped cases. The Florentine watchmaker, established in 1860, has expanded its product scope to encompass timepieces manufactured in precious metals, recycled materials, amidst high horology complications, and case sizes for gentlemen.
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